Bluecore
Experimentation Hub
Rethinking how experiments are set up and managed.
Overview
I led the end-to-end redesign of Bluecore’s experimentation experience to drive adoption and improve usability. We created a centralized Experimentation Hub that helped marketers design better tests, monitor them in real time, and apply learnings more effectively—positioning experimentation as a strategic advantage.
Highlights
All experiments in one place
The Hub helps users stay on top of all experiments by providing clear visibility and alerting them to important updates.
Detailed and up-to-date results
Users can see a detailed breakdown of ongoing and completed experiments.
Guided test setup
The new test settings screen makes experiment setup easier with smart defaults and step-by-step guidance.
Test runtime calculator
Users are alerted when experiments may run longer than necessary, helping them make adjustments to the test configuration.