Bluecore
SMS Marketing Channel
Designing Bluecore’s SMS Marketing Channel.
Overview
I led the design of Bluecore’s SMS channel, expanding the platform beyond Email and Site personalization to give marketers a seamless way to create, personalize, and manage SMS campaigns within their existing workflows.
Highlights
Note: Designs reflect the new, not-yet-fully-released design system and may differ from live production.
SMS and Email side by side
SMS was introduced as an integrated option within the existing campaign creation flow.
Campaign Settings
The settings adhere to familiar email patterns, while introducing simplifications for ease of use.
Message Editor
The editor is a focused, streamlined experience that lets marketers easily personalize messages using product rules, customer attributes, and predictive logic.
Personalizing messages
Similar to email, marketers can send personalized messages leveraging Bluecore’s intelligent recommendation engine.